A letter from the editor

Dear readers,

We love it here. That’s the little love story I’ve been hearing again and again as I get to know my new home. I arrived here in June from Albuquerque, New Mexico, and it’s clear that no one is just a little bit “in like” with Saratoga Springs and the Capital Region. At some point, this place has enchanted you, whether it was love at first sight (you were born here) or a new romance (you were wooed).

This is love.

A magazine defines a place. Yet I see Saratoga Living as more than a magazine. It’s a community of friends. It’s about who we are together, and I want to hear from you. Our aim is to provide you a magazine that is both elegant and relevant, an essential part of living the good life. We want you to be part of it.

So, welcome! This issue of Saratoga Living debuts a new design, a larger format and a wider distribution network — and that’s just the beginning. It’s free now in our home county. Plus, with 20,000 copies in distribution throughout the region, Saratoga Living now has a penetration unmatched in this market. You’ll find Saratoga Living in more than 175 outlets throughout the Capital Region, as well as Penn Station in New York City, key outlets in nearby Massachusetts and Vermont, and dozens of welcome centers. As an advertiser, you can rely on Saratoga Living as the only local magazine with a third-party audited circulation report that will guarantee the value of your investment. Senior account executive Becky Kendall is your go-to person for that, and she now has an expanded role as vice president for advertising and marketing.

This debut edition of Saratoga Living features a lot more to charm you, from a guide to the track season to your best bets for dining, arts and social scenes. Inside, you’ll find a treasure trove of stories from veteran horseracing writer Mike Kane that will make you feel smart at the track, along with fashion spreads that will make you look good, too. Take time out of the swirl to enjoy a reflection from writer Katy Yocom that I term a love letter from Kentucky to Saratoga.

And that note brings me to my own particular love story with my new home: It feels much like my old home. I grew up in Lexington, Kentucky, a few minutes by bike ride from famed Calumet Farm (home of Citation, home of Alydar) and Keeneland Racecourse. What feels normal to me is to be surrounded by the beauty and elegance of Thoroughbreds every day.

Inside, you’ll find a Uniquely Saratoga feature — associate editor’s Maria McBride Bucciferro’s “When the Mob Came to Cuba,” a tale of Saratoga’s glamorous affair with mobsters, when they were trying to establish casinos in Havana. On the style front, enjoy a special day when Saratogian Molly McKeown pulled out her vintage Lilly Pulitzer collection. And you will surely love peering inside the exquisite realm of Top Rail Farm, where equine veterinarian Stowe Burke and interior decorator Caroline Stowe are raising their family on a 104-acre farm. Also read about how Kate Bowen started Petit Peony fashion, caught the eye of Ivanka Trump and even named one design line after the Travers!

We introduce a slate of social gala content with the addition of Robin Dalton to the Saratoga Living team. As vice president and director of social content and event planning, Dalton has you covered with a guide to the season.

Which brings us to the next good thing to love: Keep an eye on SaratogaLiving.com, where we’ve unveiled a dynamic new website. It will feature an expanded calendar with spotlighted listings. You may view the print edition of magazine in a PDF viewer format so it looks just like the magazine you hold in your hands. If you’re an advertiser, know that improved SEO will bring more eyeballs to your ads.

We have to confess: We love this new format, too. (Some of us in the office have been seen hugging it!) So much so that you can expect to see us more often: We’re going monthly in the first quarter of next year.

We’d love to hear from you as we dive deeper into new topics—such as outdoor adventure, creative entrepreneurship, health and wellness and more. Write me at carolyn@saratogaliving.com. S



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