‘saratoga living’ Announces Big Changes By Hiring Veteran NYC Editor In Chief, New Look, Increased Frequency

Company adds Richard Pérez-Feria as President, CEO, Editor in Chief; Rebecca 'Becky' Kendall promoted to Publisher.

Broadway in Saratoga (Lawrence White)

saratoga living, the premier lifestyle media company in Saratoga Springs and New York’s Capital Region, announced today several exciting developments, including the hiring of veteran media executive, Richard Pérez-Feria, as the company’s President, CEO and Editor in Chief. saratoga living‘s longtime Advertising Director, Rebecca (“Becky”) Kendall, was promoted to Publisher of both the magazine and website.

“I can’t wait for everyone to see what we have in store for saratoga living in 2018,” Pérez-Feria said. “What we’re doing is completely re-imagining what a media company can do—from the fresh look, exclusive stories, departments, and special issues to saratogaliving.com’s original interviews, interactive components, all access and behind-the-scenes capabilities—it’s really going to be something. Oh, and the amazing Kathleen Gates is joining us as Creative Director—a dream team for sure.”

The magazine will now publish eight times a year (up from six in 2017) with several “tent pole” specials being launched including “The Design Issue,” “The Saratoga 20,” “Saratoga After Dark,” “The Best Of Everything,” “Saratoga Goes Luxe” and, the biggest issue every year, “The Races!” (formerly the “Track” issue) in August.

“With the media experience and passion Richard brings to saratoga living, our advertisers are going to be blown away by the quality of the magazine and website as well as with the innovation in marketing and sponsorship opportunities now available to them,” Kendall said. “Our goal is nothing less than to be a source of pride for everyone who loves Saratoga Springs as much as we do.”

The re-imagined magazine’s first issue—complete with new logo, tagline and related visuals—will debut in the January/February 2018 edition, “Weddings.” Similarly, saratogaliving.com will showcase its new look in February 2018.

“We finally now have all the important pieces in place to make saratoga living not only much better and more responsive to the community, but a savvy, effective business as well,” Saratoga Living, LLC Chair, Anthony Ianniello, said. “These are exciting times to be sure.”

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