When the power of love overcomes the love of power, the world will know peace.”
Believe it or not, Jimi Hendrix said that—and you can find it on a bottle of tequila, should you need some encouragement while day-drinking at home during these tumultuous times. This isn’t your run-of-the-mill firewater, Saratoga: It’s One With Life (OWL) Tequila, an award-winning, certified organic brand, which is handcrafted from pesticide-free blue agave grown on a third-generation family farm in Mexico, and headquartered right here in Saratoga Springs. Launched in 2015, OWL is the brainchild of Saratogian Lisa Elovich, who says that she gets her bottle-based quotables from her customers. “There’s a hidden inspirational message on the back of the front label,” she says. “We use quotes that we get from tequila friends over social media.”
Five years after launching in New York and Florida, OWL is sold in every liquor store in Saratoga and poured in bars across New York State. Once the COVID-19 crisis passes, OWL will be expanding its reach to New Jersey, Connecticut, Georgia and California.
For Elovich, who jumpstarts her day with yoga and meditation and got her business name from an Eckhart Tolle book, a spiritually aware spirits venture seemed like a dream come true after years as a criminal justice attorney.
Now, get that saltshaker and lime at the ready; it’s time to taste that other Saratoga “water.”
OWL Margaritas, Three Ways
Did all that talk about One With Life Tequila make you thirsty? Here are three ways to put Saratoga’s premier firewater to the test.
Classic Margarita
- 2 oz. OWL Tequila
- Fresh slices of lemon, lime and orange
- 4 oz. Club soda
- ½oz. Lime juice
Strawberry Margarita
- 1.5 oz. OWL Tequila
- 2 oz. Fresh strawberry puree
- 1 oz. Fresh-squeezed lime juice
- ¾ oz. Triple sec
- ¼ oz. Agave nectar
Organic Skinny Margarita
- 2 oz. OWL Tequila
- 1 oz. Fresh-squeezed lime juice
- ½ oz. Organic agave nectar
