SEATTLE, WA — November 2026 — As the holiday season approaches, American luxury lifestyle house Rossario George™ is closing out an extraordinary year of recognition, creative evolution, and continued growth. With two prestigious 2026 awards, the unveiling of its highly anticipated Holiday Gift Guide, and the upcoming Orion Collection for men and women, the Seattle-based brand is setting the stage for an exciting new chapter in American luxury.

Founded in 2017 by self-taught designer and creative visionary Tony Vincente, Rossario George has evolved into a multifaceted luxury house offering ready-to-wear fashion, couture, footwear, handbags, accessories, and cruelty-free beauty. With its distinctive approach to design and unwavering commitment to individuality, the brand continues to redefine what modern American luxury can represent.

A Year of Recognition: Two Prestigious Wins

The year 2026 has proven especially significant for Rossario George.

In September, the brand received the Luxury Lifestyle Awards 2026 recognition for Best Luxury Couture Fashion Brand in the USA, an international distinction celebrating its contribution to contemporary luxury fashion.

The momentum continued in November when founder Tony Vincente was named Best Fashion Designer in Seattle Magazine’s 2026 Readers’ Choice Awards, reflecting the support of readers and the brand’s growing presence in the Pacific Northwest.

For Vincente, the recognition carries a meaning that extends beyond the awards themselves.

“These awards represent years of believing in a vision that didn’t always follow the traditional rules of fashion,” says Vincente. “To receive recognition both nationally and here at home in Seattle is incredibly meaningful. It reminds me that luxury isn’t simply about what we create. It’s about the connection we build with the people who believe in us.”

Together, the honors mark a defining moment as Rossario George prepares to celebrate its tenth anniversary in 2027.

The Rossario George Holiday Gift Guide: The Art of Giving Beautifully

With the arrival of the holiday season, Rossario George is introducing its 2026 Holiday Gift Guide, a curated celebration of distinctive design, timeless sophistication, and thoughtful gifting.

The guide brings together selections from across the brand’s growing luxury universe, offering gifts for fashion enthusiasts, beauty lovers, and individuals who appreciate exceptional personal style.

Highlights include statement footwear, signature handbags, the RG Tennis Club collection, distinctive accessories, luxurious beauty essentials, and Rossario George gift cards.

Among the featured pieces are the brand’s signature Honey Handbag, elegant Orbital High Heels, bold gold-tone jewelry, and richly pigmented lip kits. The guide also introduces playful lifestyle gifting, including the Rossario George Schnauzer Plush, alongside elevated home-inspired luxury pieces including a Travertine Bathtub, priced at $5,000. Sculptural and sophisticated, the natural-stone statement piece brings the brand’s design philosophy into the home, transforming an everyday bathing ritual into an experience of architectural beauty and indulgence

“Giving a gift should feel extraordinary,” Vincente explains. “We wanted this year’s guide to reflect the personality of Rossario George — beautiful, unexpected, sophisticated, and filled with pieces that make people feel special.”

With its signature palette of black, gold, and warm seasonal tones, the Holiday Gift Guide captures the elegance of the festive season while remaining unmistakably Rossario George.

The collection can be explored at RossarioGeorge.com.

Introducing Orion: A Powerful New Vision for Men and Women

While the holiday season celebrates the brand’s present, its next major fashion statement is already taking shape.

The upcoming Orion Collection represents a significant evolution in Rossario George’s ready-to-wear offering, introducing a unified design language for both men and women.

Defined by architectural silhouettes, precision tailoring, sculptural construction, and commanding details, Orion embraces the intersection of contemporary sophistication and classical inspiration.

For men, the collection explores structured tailoring, refined knitwear, elevated separates, and distinctive gold-tone accents. For women, Orion introduces powerful silhouettes, body-conscious designs, and statement pieces that balance strength with elegance.

The collection also incorporates Rossario George’s recognizable Greek key detailing, reinterpreted through a modern lens.

“Orion is about presence,” says Vincente. “I wanted to create clothing that communicates confidence before a person even speaks. These are pieces for individuals who understand their power and aren’t afraid to express it.”

With its rollout beginning in 2026 and broader expansion planned for 2027, Orion will help shape the next generation of Rossario George ready-to-wear.

Approaching a Decade of American Luxury

As Rossario George approaches its tenth anniversary in 2027, the company is entering a period of ambitious creative development.

Alongside Orion, the brand is preparing its upcoming Americana Collection, an exploration of American identity, individuality, freedom, and the evolving meaning of luxury in contemporary culture.

Its haute couture division, La Maison de Rossario George, continues to serve as a platform for artistic expression and experimental craftsmanship, while RG Beauty expands the brand’s lifestyle offering through cruelty-free cosmetics.

From editorial recognition and runway presentations to its expanding product portfolio, Rossario George continues to demonstrate the potential of an independent American luxury house built on originality and creative conviction.

For Vincente, however, the future remains rooted in the same philosophy that inspired the company nearly a decade ago.

“When I started Rossario George, I wasn’t trying to recreate another fashion house,” he says. “I wanted to build something with its own identity, its own voice, and its own understanding of luxury. Ten years later, that vision is stronger than ever. And I believe our most exciting work is still ahead of us.”

A New Era of American Luxury

With a celebrated year of industry recognition, a holiday collection designed to inspire, and two major fashion collections on the horizon, Rossario George enters 2027 with renewed momentum.

The message is unmistakable: this is more than a season of celebration. It is the beginning of the brand’s next era.

ROSSARIO GEORGE™ — A NEW ERA OF AMERICAN LUXURY.

About Rossario George

Established in 2017 and headquartered in Seattle, Washington, Rossario George is an award-winning American luxury lifestyle brand founded by designer Tony Vincente. Offering women’s and men’s ready-to-wear, haute couture, footwear, handbags, accessories, and cruelty-free beauty, the brand is recognized for its distinctive design philosophy, inclusive approach to luxury, and commitment to creative individuality. Its honors include the 2026 Luxury Lifestyle Award for Best Luxury Couture Fashion Brand in the USA and Seattle Magazine’s 2026 Readers’ Choice Award for Best Fashion Designer.

Instagram: @Rossario_George