After Kyle Coletti graduated from college in 2005, he headed down to the Big Apple to seek his fame and fortune in the financial services world, landing a job at one of Morgan Stanley’s largest wealth management groups. But four years in, he realized that it wasn’t his thing. Something he was passionate about? Personal fitness. A collegiate hockey player, Coletti had boxed and kickboxed in the offseason to stay in shape—and conveniently, his father, Gene, had co-launched a home-gym-machine business in the mid-1990s called Focusmaster, marketing to martial artists looking to get some at-home ass-kicking done sans trainer, sans focus mitts (i.e. what one pounds on). The base-level product, the Focusmaster G-1000 Striking Machine, is an exquisite piece of machinery that went on to win a coveted European design award. It boasts a series of stationary padded targets mounted on an adjustable metal frame (it retails for about $1,200). The genius of the design fits this home apparatus into the tiniest of areas, all while facilitating hundreds of kickboxing combos. There are also a number of upgraded versions, including the topmost G-6000, which offers multi-target stations for team training (in the $8,000 range).
With Focusmaster, Coletti saw an opportunity to marry fitness and finance, and like father, like son, he, along with business partners of his own, took over the brand, rechristening it Focusmaster Fitness and opening up a Troy studio in 2013. (Thankfully, Gene and his partners already had their hands full with their main squeezes, Old Daley Custom Catering and Daley’s on Yates restaurant.) There, clients could not only come in and unleash hell on Focusmasters, with assistance from real-life trainers, but also bust a move anytime at home, if they purchased their own machine. And Coletti, now serving as the business’ president and CEO, came up with a signature 30-minute workout to get clients on the straight and narrow. Two years later, business went bonkers when Focusmaster wound up winning the title of “America’s Next Fitness Phenomenon” on the Jillian Michaels–hosted Sweat Inc. on Spike TV. Things were on the up and up.
Because Coletti was marketing to home gym enthusiasts all along, when the pandemic hit last year, it made his sales pitch even stronger. “With COVID, we’ve had this whole new opportunity to sell to the people we originally created Focusmaster for,” he says. And smartly, Coletti had also been building up an online platform—Workouts by Kyle—with 250-plus video workouts for at-home sweaters. Focusmaster subscribers, who pay between $115-$160 per month for in-studio sessions, also have access to daily video workouts filmed at the studio, as well as videos Coletti pre-records. He’s even now offering financing for the home equipment.
For Coletti’s money, he feels that the hybrid at-home/live gym model will eclipse COVID—but then again, that was always the plan with Focusmaster anyway. “We’re lucky to have a unique product, the online workouts and the brick-and-mortar studio,” says Coletti. “We can service people in the community like no one else can.”