This week, New York Magazine confirmed what I knew anecdotally to be true. Dancing With the Stars is having a moment.
“At a time when double-digit declines are the norm for linear shows, ABC’s variety-competition staple kicked off its 34th season in September by scoring its biggest premiere numbers since 2020—and then proceeded to grow its viewership for five consecutive weeks, something no fall show has done since the modern Nielsen-measurement era began in 1991,” an October 30 New York Mag article reads. “Even more stunning is what’s powering the DWTS ratings boom: massive gains among Gen Z and younger millennial viewers, two demographics that had supposedly abandoned linear TV.”
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