Just under a decade ago, the co-owners and founders of Saratoga Springs’ 23rd [and Fourth]—mother-daughter team Janet Longe and Jamie Davies—noticed a growing need for a contemporary furnishings store in the city. They jumped at the opportunity to provide Saratoga and the surrounding region with a home furnishings and design destination, offering its ever-growing clientele—from Saratoga to Albany, Lake George and beyond—premier, clean-lined interior design and fine furniture. So, in 2012, the duo combined their respective expertise in interior design and business and launched 23rd [and Fourth], which has been greeted with success and support ever since. (If you’re wondering about their name, it’s a nod to Davies’ and Longe’s birthdays, March 23 and September 4, respectively.)
A big part of what keeps customers coming back to 23rd [and Fourth] is its focus on providing customers with individual attention. “We become close to our clients, and they essentially become friends and family,” Davies says. “We really care about their needs and wants and how they live and their lifestyles. One’s concept of ‘home’ is specific to individuals and families, so the more we know about our clients, the more we can create a space that is really to their want and lifestyle.”
Currently, 23rd [and Fourth]’s 3,000-square-foot showroom is located at 130 Excelsior Avenue in Saratoga, after moving from Franklin Square a few years ago. The store offers customers a wide range of items for purchase in-store, including sofas, chairs, lamps, bedroom furniture, area rugs, window treatments, custom draperies, chandeliers, sconces—the list goes on and on. Additionally, 23rd [and Fourth] will be launching its own e-commerce hub in the near future, which will allow clients to browse everything from the showroom and purchase online.
Committed to fulfilling its clients’ needs, Longe and Davies can also connect customers with area contractors for interior design projects, large or small. These include projects everything from one-room design and commercial work to design work on a client’s entire home. “We have a great interior design customer base,” says Davies. “People come in the store, and their reactions are all positive—like Saratoga needed this.” Indeed they did.